The Dial AgencyPrice shoppers
The form asks for a name and a phone number, so half the calls are people collecting their fifth quote.
Solar
Solar marketing that fills the calendar with site visits, not price shoppers.
The Dial Agency builds enquiry systems for solar installers in Lithuania: a campaign page with a savings calculator, ads to homeowners in your municipalities, a reply within 60 seconds and follow-up until the quote is signed. Live in about two weeks. Three plans: €790 setup + €390 a month, €1,490 + €890 a month (recommended) or €2,990 + €1,790 a month. Start with a free five-minute audit of your current site and ads.
What we found on 73 solar installer websites.
Solar is sold on a phone at nine in the evening, and most installer websites are not ready for that moment. Checked in October 2026 as part of our study of 596 Lithuanian business websites. Your free audit shows where you stand.
86%have no Google Ads tag on the homepage
78%offer no way to book a time online
71%have no Meta Pixel on the homepage
40%have no contact form on the homepage
Where the customers go missing.
The evening gap
Enquiries arrive after work. Your team is on a roof until six and calls back the next day, after two competitors already have.
Quotes that go quiet
A proposal goes out, one call follows, then silence. Nobody has time to send the fifth message, so the project goes to whoever did.
Subsidy waves
Demand jumps when a support call opens and dies when it closes. The calendar swings between overload and gaps.
Ads nobody can judge
An agency reports clicks and leads. You cannot tell which campaign brought the three projects you actually signed.
Portal dependence
Marketplaces sell the same enquiry to several installers, so you race on price against people you never see.
What next month looks like.
1
21:10, a form arrives
The homeowner gets an SMS within a minute: who will call tomorrow and when. The enquiry sits in your list with the roof type, the timing and the budget they entered.
2
Tuesday, the call
Your team calls only people who answered the three questions and live in your municipalities. The site visit is booked from the call, with a reminder the day before.
3
Monday, one message
Spend, enquiries, booked visits and cost per visit, by campaign. You know which ads paid for themselves and what we change this week.
How the system works, step by step.
Solar is a considered purchase. A homeowner compares three to five installers over several weeks, and most installers lose the project in three places: the first reply, the quality of the people they call and the silence after the quote. The system closes all three, and measures each of them.
- Speed. The first useful reply sets the frame. Ours arrives within a minute, day or night, with a name and a time, so the homeowner stops filling in other forms.
- Fit. Three questions before anyone calls: roof and ownership, timing and budget. Your team spends mornings with people who can buy this season.
- Follow-up. Five short messages over two weeks after the quote answer the usual doubts: payback, subsidies, batteries, what happens on installation day.
- Measurement. Every enquiry is tied to the ad that brought it, and every booked visit is counted. Next week's budget follows visits, not clicks.
Four ways to start, from free to full.
Every step is priced in public. What you pay for a done-for-you product is credited toward a plan if you sign within 30 days.
Free enquiry audit
A five-minute video on where your site, ads and Google profile lose enquiries, within two business days. €0.
Growth Audit
An 8 to 10 minute walkthrough of your website, ads and follow-up, a written plan ranked by impact and a 20-minute call. €397, credited toward a plan.
Enquiry system for solar installers
Page, tracking, instant replies, follow-up, ads and a weekly report, live in about two weeks. Three plans, from €790 setup and €390 a month, compared below.
A custom plan
Website, creative, ads and follow-up scoped around your goals and capacity, with a fixed monthly fee in writing after a 20-minute call.
The enquiry system, three plans.
System + creative
You already spend on ads and want to grow in more than one region.
- Everything in the Enquiry system
- Ads on Meta and Google
- 8 new ad creatives a month
- A report every Monday
Setup, once€2,990
Per month€1,790
Recommended
Enquiry system
You want more enquiries and none of them left to go cold.
- An enquiry page with a form, a call button and booking
- Pixel, Conversions API, GA4 and source tracking
- Ads on one platform, Meta or Google
- A reply within 60 seconds and 5 follow-up messages after the quote
- An SMS after a missed call and a review request after the job
- 2 new ad creatives a month
- A report every Monday
Setup, once€1,490
Per month€890
Enquiry catcher
You get enquiries but reply too slowly.
- A reply within 60 seconds and 5 follow-up messages after the quote
- An SMS after a missed call and a review request after the job
- A report every month
Setup, once€790
Per month€390
Ad budget is separate and paid by you directly to Meta or Google. We suggest from €450 a month for the Enquiry system and from €900 for System + creative.
What we guarantee and what we don't.
We guarantee
- Delivery on time. If we are late, you get your money back for that work.
- The first 3 months, then no lock-in: month to month with 30 days' notice.
- The ad accounts, the pages and the data are yours from day one.
We do not guarantee
- A number of enquiries or a level of revenue. Nobody can promise that.
What you get instead: every week you see all the numbers, from spend to cost per enquiry. On the Enquiry catcher, every month.
The doubts we hear, answered straight.
"I am on roofs all day. I have no time for marketing."
You need about two hours in total: a 20-minute call, two approvals by email and a 60-minute training for whoever answers the phone. We build and run the rest.
"We tried ads. They brought people who just wanted a price."
That happens when a form has no questions and nobody replies for a day. Our forms ask about the roof, the timing and the budget, and the first reply lands in a minute.
"Our region is small."
We check real search volumes and competitor ads in your municipalities during the free audit, before you spend anything. If demand is too thin, we say so.
"We already have an agency for ads."
Keep them if the ads work. Most of what we fix is after the click: the reply, the questions, the follow-up. We can run that part alongside their campaigns.
What happens after you write to us.
Day 0
Free audit
A five-minute video on where your site, ads and Google profile lose enquiries today.
Days 1 to 10
Setup
Page, calculator, tracking, instant replies and the follow-up sequence, approved by you before launch.
Days 10 to 14
Launch
Ads go live in your municipalities. Every enquiry gets an answer within a minute.
Every Monday
Report and improve
Spend, enquiries, booked visits and cost per visit. Budget moves to what brings visits.
For installers
The enquiry system, live in two weeks.
Ads to homeowners, a reply within 60 seconds and follow-up until they decide. Start with a free audit.
Guides worth ten minutes.
How solar installers get more enquiries
Offer, calculator, reply speed and the four numbers to watch every week.
Read →Why solar enquiries do not become projects
Five places enquiries are lost between the form and the contract.
Read →Facebook and Google ads for solar installers
Tracking, regions, lead forms and subsidy calls.
Read →Questions we get asked.
Do you sell leads?
No. We build and run your own marketing in accounts you own, so every enquiry belongs to you alone and nobody else receives it.
Do you work with my competitors?
Not in your municipality. For the enquiry system we take one solar installer per municipality and write it into the agreement.
What ad budget do I need?
It depends on your municipalities and on how many visits a week your team can handle. We agree a realistic test budget on the first call, paid by you directly to Meta and Google.
Does it work for commercial projects?
Yes, with a different page and different questions. Residential and commercial are planned as separate campaigns because the buyer and the decision are different.
Do I need a new website?
No. We build one focused campaign page with the calculator and connect it to your current site, phone and inbox.
What if it does not work for us?
After 90 days you can stop with 30 days' notice. You keep the page, the tracking, the pipeline and every message template.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.