The Dial AgencyChannel plan
The mix of Google Search, Meta, YouTube and others that suits your market and budget.
Paid media
Ads judged by enquiries and orders, not by clicks.
We run Meta, Google and video campaigns against the numbers that matter to your business: cost per qualified enquiry or order, and revenue. Clicks and impressions come second.
The problems we solve.
- Leads come in, but many aren't a fit
- Cost per lead or order keeps rising
- Reports show clicks, not revenue
- You pay for leads that other companies get too
What we set up and run for you.
Build and management
Campaign structure, audiences, bids and budgets, managed week by week.
Lead quality controls
Qualifying questions and exclusions so your team speaks to better leads.
Conversion tracking
Calls, forms, bookings and orders tracked, with offline sales fed back where possible.
Weekly reporting
Spend, enquiries or orders, cost per result and next actions, in plain English.
Your own accounts
Campaigns run in ad accounts that you own, and you can see everything.
From brief to live.
Step 1
Audit
Tracking, accounts and past performance.
Step 2
Launch
Campaigns and landing pages go live.
Step 3
Optimise
Budget moves to what produces qualified results.
Step 4
Scale
We add channels and budget when the numbers support it.
What is included, in plain words.
A channel plan in writing
Which of Google Search, Facebook and Instagram, YouTube and remarketing you need now, and which can wait, with the test budget for each.
Tracking set up before launch
Conversion tracking for calls, forms and bookings, Pixel and Conversions API, enhanced conversions and offline sales imported where you can share them.
Campaign build
Keywords, audiences, regions, ad copy and the landing page, structured so that each euro can be traced to a result.
Weekly management
Search terms, placements, budgets and bids reviewed and changed every week. Nothing runs on autopilot.
Lead quality controls
Qualifying questions, exclusions and negative keywords, so your team calls people who can buy.
Weekly report
Spend, enquiries, cost per enquiry and what we changed, in a message you can read on a phone in two minutes.
When this is not the right first step.
- You cannot answer enquiries within the day. Paid traffic to an unanswered phone is waste; we set up follow-up first
- The service is worth less than a click costs in your market. We say so on the first call
- You want cheap leads shared with five competitors. We build enquiries that come only to you, which costs more per lead and less per customer
How we know it is working.
We manage every account against cost per qualified enquiry, and against cost per customer when you share your sales. Clicks, impressions and reach are in the report, but they do not decide the budget.
- Spend by channel and campaign
- Qualified enquiries: calls over 60 seconds, forms and bookings that match your criteria
- Cost per qualified enquiry, the number we move budget by
- Customers and revenue from ads, when you share them, so the budget follows what pays
Questions we get asked.
What ad budget do I need?
It depends on your market and goals. We cover it in discovery and agree a realistic test budget before you commit.
Do you guarantee leads or sales?
No. Nobody can promise results. We commit to what we control: quality of setup, testing, clear reporting and speed.
Is ad spend included in your fee?
No. You pay the platforms directly from your own accounts.
Google or Facebook first?
If people search for your service, Google Search first, because it reaches people who are already looking. If you need to create demand or show your work, Facebook and Instagram first. Most clients end up running both on the same landing page. See our Google Ads and Facebook ads pages.
How long until I see results?
Search campaigns can bring enquiries within days. Facebook and Instagram usually need two to four weeks of testing to find the creative that works. Costs settle after about six weeks of weekly changes.
Who owns the ad accounts and the data?
You do. We work inside accounts you own, and if we part ways the history, audiences and tracking stay with you.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.