The Dial AgencyInsights · 8 min read
SEO audit: the 12 checks we run on every website.
Most SEO problems are not mysterious. They are a short list of things that were never set up or broke without anyone noticing.
Technical: can Google reach and read the site?
- 1. Indexing. Search Google for site:yourdomain.com. If important pages are missing, check robots.txt, noindex tags and the sitemap.
- 2. Mobile. Open every key page on a phone. Text readable without zooming, buttons easy to tap, nothing cut off.
- 3. Speed. Run PageSpeed Insights. Large images, slow hosting and heavy scripts are the usual causes.
- 4. HTTPS and errors. One secure address, no mixed content, no broken links, no pages that return errors.
On the page: does each page match a search?
- 5. Titles. Every page has a unique title that says what the page is about in the words customers use.
- 6. Descriptions. A short, specific description under each title, because it is often what people read in the results.
- 7. Headings. One main heading per page, subheadings that follow the content, no headings used just for size.
- 8. One page per service. If you offer five services, you need five pages, not one page that mentions all five.
- 9. Internal links. Every important page is linked from the menu or from related pages, with link text that says where it leads.
Off the site: does the web agree you exist?
- 10. Google Business Profile. Claimed, complete, with recent reviews and the same details as the website. See our guide.
- 11. Links and mentions. Who links to you? Partners, suppliers, directories and press count. Bought links hurt.
Measurement
- 12. Search Console. Connected, sitemap submitted, and someone looks at it monthly for errors and for which searches bring visitors.
What to fix first
Fix in this order: anything that blocks indexing, then titles and one-page-per-service, then speed, then the Google Business Profile. Links come last, because they only help pages that are already in order.
If you would rather have us run the checks, the free audit covers all twelve and tells you which three matter most for your site. Our SEO service then fixes them.
Want this set up for you? We build enquiry systems for solar installers: ads, instant replies and follow-up. See how it works or get a free enquiry audit.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.