The Dial AgencyA website that does not explain
The homepage says "empowering digital transformation". A buyer cannot tell in five seconds what the product does or for whom.
B2B services and software companies
B2B marketing that books demos with people who can sign.
The Dial Agency does B2B marketing for software and technology companies in Lithuania: a website that explains the product in one sentence, a demo page with screening questions, LinkedIn, Google and Meta campaigns for the companies you want, and follow-up that keeps a deal moving for the weeks a B2B decision takes. Free five-minute audit first; plans are fixed monthly fees agreed after one call.
What we found on 93 B2B software and technology websites.
Technology companies hide the two things a buyer wants first: what it costs and how to see it. Checked in October 2026 as part of our study of 596 Lithuanian business websites. Your free audit shows where you stand.
83%have no chat or messenger window
74%offer no way to book a time online
67%show no prices or price guide on the homepage
40%have no contact form on the homepage
Where the customers go missing.
Leads that are not buyers
A whitepaper form collects students and competitors. Sales calls them and nobody has a budget.
Demos that do not happen
The demo request is answered in two days. By then the buyer has watched a competitor's video and booked with them.
A long, silent cycle
After the demo, a decision takes six weeks. Nothing happens in between, and the deal goes cold.
Sales and marketing apart
Marketing reports leads, sales reports nothing, and nobody agrees what a good lead is.
Spend nobody can defend
The LinkedIn budget is renewed every quarter because the report shows impressions, not meetings.
What next month looks like.
1
A Tuesday morning demo request
An operations manager at a 60-person company asks for a demo. The reply within a minute offers two times and asks about team size, the current tool and the timing.
2
Thursday, the demo
Your salesperson sees the answers before the call. The demo is booked, with a reminder, and the follow-up sequence starts the moment it ends.
3
Monday, the report
Spend, demo requests, demos held, proposals and cost per demo, by campaign and audience.
How the system works, step by step.
A B2B buyer researches for weeks and talks to sales last. The system makes the product clear on the first visit, makes the demo easy and screened, and keeps the conversation alive between demo and decision.
- One sentence. Who it is for, what it does, what it replaces. Rewritten with you until a stranger gets it in five seconds, then a demo page built around it.
- Screened demos. Three questions before the calendar: company size, current tool, timing. Sales spends its hours with buyers who fit.
- Follow-up between demo and decision. A sequence of short messages with the answer to each usual doubt: security, integration, pricing, migration. Sent by the system, written in your voice.
- Measurement. Every demo tied to the campaign and the audience, every proposal counted. Budget follows demos held, not impressions.
Three ways to start, from free to full.
Every step is priced in public. What you pay for a done-for-you product is credited toward a plan if you sign within 30 days.
Free enquiry audit
A five-minute video on where your site, ads and Google profile lose enquiries, within two business days. €0.
Growth Audit
An 8 to 10 minute walkthrough of your website, ads and follow-up, a written plan ranked by impact and a 20-minute call. €397, credited toward a plan.
A custom plan
Website, creative, ads and follow-up scoped around your goals and capacity, with a fixed monthly fee in writing after a 20-minute call.
The doubts we hear, answered straight.
"We sell through direct sales."
The page helps the people your salespeople already wrote to. They look you up before they answer, and the page either books the demo or loses it.
"Our product is complex."
That is why the page shows one problem and one result and leaves the details for the demo.
"We already run LinkedIn ads."
Keep them if they book demos. We measure that first, then fix the page, the reply and the follow-up they land on.
"Marketing never brought us a deal."
Usually because the handover was the gap. We count demos held and proposals sent, not leads, and you see the chain every Monday.
What happens after you write to us.
Day 0
Free audit
A five-minute video on your homepage, your demo path and your tracking, as a buyer sees them.
Weeks 1 to 2
Message and demo page
The one-sentence message, the demo page, the screening questions and the instant reply, approved by you.
Weeks 2 to 3
Campaigns
LinkedIn, Google and Meta campaigns for the companies and roles you want, with every demo counted.
Every Monday
Report
Demo requests, demos held, proposals and cost per demo. Budget moves to the audiences that book.
Guides worth ten minutes.
A simple CRM for a small business
The five stages every enquiry goes through, what to record and the weekly numbers to watch.
Read →Google Ads: when it pays off
When search ads make sense for a small business, when they do not and what a realistic test looks like.
Read →SEO audit: the 12 checks we run
Indexing, mobile, speed, titles, structure, content, links, local profile and measurement.
Read →Questions we get asked.
Do you do outbound?
We build the pages, the replies and the sequences that make outbound work, and we can run LinkedIn campaigns. Cold emailing at scale is not what we do.
Which CRM do you use?
Yours. If you have none, we recommend a simple one and connect the demo page and the sequences to it.
How do you measure success?
Demos held, proposals sent and deals signed, by campaign. Impressions and lead counts are not in the report.
Do you work with my competitors?
On the first call we tell you who we already work with in your category, before you decide.
Does this work for export markets?
Yes, with pages and campaigns in the market language. We start with one market and one audience, measure, then add the next.
What does it cost?
The audit is free. The Growth Audit is €397, credited toward a plan within 30 days. Plans are a fixed monthly fee agreed in writing after a 20-minute call.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.