The Dial AgencyPortals bring lookers
The listing on a classifieds portal gets views. The dealership gets a call asking whether the car is still there, and the buyer never comes in.
Automotive
Marketing for car dealerships: test drives booked from the people already looking.
The Dial Agency does marketing for car dealerships, used-car dealers and service centres in Lithuania: a page that books test drives and service slots, a trade-in valuation form, Meta and Google campaigns for the models and the services you want to sell, and a reply within a minute to every enquiry. Reported every Monday by booked test drives, service bookings and cost per booking. Free five-minute audit first; plans are fixed monthly fees agreed after one call.
What we found on 54 car dealership websites.
Dealers put the stock online and leave the booking to the phone. Checked in October 2026 as part of our study of 596 Lithuanian business websites. Your free audit shows where you stand.
61%show no reviews or ratings on the homepage
50%have no contact form on the homepage
43%have no phone number you can tap to call
33%offer no way to book a time online
Where the customers go missing.
The weekend gap
People shop for cars on Saturday evening. The showroom answers on Monday, after they have booked a test drive elsewhere.
Service slots that stay empty
The workshop has gaps on Tuesday and Wednesday, and the only reminder a customer gets is the dashboard light.
Trade-ins nobody captures
Every buyer has a car to sell. The website does not ask, so the trade-in goes to a portal.
Reviews stuck at the counter
Happy customers leave the keys and nothing else. The Google profile shows fourteen reviews and a two-year-old reply.
Ads for everything
One campaign for the whole brand brings nothing you can measure. The models with margin and the services with gaps get no attention of their own.
What next month looks like.
1
Saturday 19:30, a test drive request
A buyer picks a model and a time on your page and gets a reply within a minute with the salesperson's name and a confirmation. The trade-in form is in the same message.
2
Monday morning
The salesperson sees the booked test drive, the trade-in details and the campaign it came from. A reminder goes out two hours before.
3
Monday, the report
Spend, test drives booked and held, service bookings and cost per booking, by model and campaign.
How the system works, step by step.
A car is chosen online and bought in the showroom. The system makes the online part end in a booked visit, and makes sure nobody waits until Monday to hear back.
- Booking pages. One page per model or offer with the price from, the photos and a test drive form; one page for service with real slots and a price list.
- Trade-in first. A valuation form that asks for the plate and the mileage, so every buyer's old car becomes your stock, not a portal's.
- Reply and reminders. A reply within a minute, a reminder before the test drive or the service, and a message when the next service is due.
- Measurement. Every booking tied to the model, the service and the campaign. Budget follows test drives held and services booked.
Three ways to start, from free to full.
Every step is priced in public. What you pay for a done-for-you product is credited toward a plan if you sign within 30 days.
Free enquiry audit
A five-minute video on where your site, ads and Google profile lose enquiries, within two business days. €0.
Growth Audit
An 8 to 10 minute walkthrough of your website, ads and follow-up, a written plan ranked by impact and a 20-minute call. €397, credited toward a plan.
A custom plan
Website, creative, ads and follow-up scoped around your goals and capacity, with a fixed monthly fee in writing after a 20-minute call.
The doubts we hear, answered straight.
"Our brand runs national campaigns."
National campaigns bring awareness. The local test drive, the trade-in and the service slot are yours to win, and that is where the system works.
"Buyers want to call."
They can. The missed-call text and the booking link mean a Saturday call becomes a Monday test drive instead of a lost one.
"Our stock changes every week."
The pages pull from your stock list, and the campaigns follow the models you want to move this month.
"The workshop is busy enough."
Then the service campaign goes off and the reminders stay on, so the busy season needs fewer calls from the counter.
What happens after you write to us.
Day 0
Free audit
A five-minute video on your website, your Google profile and your booking path, as a buyer sees them on a phone.
Week 1
Booking and trade-in
Test drive and service booking pages, the trade-in form and the instant reply, approved by you.
Week 2
Campaigns
Meta and search campaigns for the models and services you choose, with every booking counted.
Every Monday
Report
Test drives, service bookings and cost per booking by model and campaign.
Guides worth ten minutes.
Google Business Profile: how to get more calls
Setup, categories, service areas, photos, reviews and the mistakes that keep you off the map.
Read →Why the first reply wins
What to say in the first message, the three layers of a good reply and how to measure your response time for a week.
Read →Google Ads: when it pays off
When search ads make sense for a small business, when they do not and what a realistic test looks like.
Read →Questions we get asked.
Do you work with used-car dealers?
Yes. The pages, the trade-in form and the campaigns work for new, used and electric vehicle dealers alike.
Can the booking connect to our dealer system?
Usually by calendar or email, sometimes by a direct integration. We check on the first call.
Do you work with my competitors?
On the first call we tell you which brands and dealers we already work with in your city, before you decide.
What about service centres without sales?
The service booking page, the reminders and the review requests work on their own. Many workshops start there.
What does it cost?
The audit is free. The Growth Audit is €397, credited toward a plan within 30 days. Plans are a fixed monthly fee agreed in writing after a 20-minute call; ad budget is paid by you to the platforms.
How long until we see bookings?
Booking and replies work from the first week. Campaigns need a few weeks before cost per booking settles. Nobody can promise a number of sales.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.